That’s why speed has emerged as the major factor for retaining visitors and boosting conversions. Web performance is crucial for both site visitors and e-businesses because slow sites frustrate visitors, who would abandon them and switch to other sites. Also measured is how fast a site responds to user interaction. Web performance, which refers to the speed at which pages are downloaded and displayed on the viewer’s browser, is all about loading websites fast, including making slow processes seem fast. What Is Web Performance and Why Is It Important? To better understand why, we must survey the web-performance landscape for the emerging trends. Media optimization tools are crucial for breaking this unintentional cycle of bloating an already slow website. See this additional Performance Testing guide. In case of room for improvement, you implement enhancements-oftentimes in the form of more media-to boost performance and promote sales. You study website analytics and other KPIs to gauge time on page, visitor engagement, clickthrough rates, and such. By taking deliberate steps to optimize media, businesses today can handily achieve that balance. It’s a delicate balance-creating and displaying high-quality visuals that resonate without dragging down web performance. However, more media results in a “heavier” website, which slows down performance, and that hurts revenue as users bounce and take their business elsewhere. That’s ample evidence of how enthusiastically brands embrace media as a means to create captivating content and connect with site visitors. Its 2019 study showed that for the 90th percentile of the distribution of page weight, close to 75% of the total weight is made up of imagery. However, “unoptimized images are often the greatest contributor to page bloat,” says HTTP Archive. The more media an e-commerce website has, the more revenue it’s likely to generate through increased sales and conversions. Images and videos are proven online engagement-boosters, hence the increasingly popular media-first approach of many brands today. How to be Highly Visual and Optimized Without Compromise
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